Victoria Beckham X Mango

SS24

Creative Strategy

A campaign that distilled the cinematic allure of French summer into a refined, modern narrative of sophistication and ease.

A campaign that distilled the cinematic allure of French summer into a refined, modern narrative of sophistication and ease.

I co-led the creative direction and developed the 360 campaign concept, crafting a visual story inspired by the film La Piscine. The narrative captured a mood of sun-soaked mystery and elegance, conveyed through slinky dresses, sharp tailoring, and effortless day-to-night styling. The collection itself merged Victoria Beckham’s signature tailored luxury with MANGO’s contemporary design philosophy, resulting in pieces defined by understated elegance and timeless quality.

CREATIVE CONTENT STRATEGIST