SUPRIYA LELE X MANGO
SS25
Creative Strategy
Campaign
A campaign that evoked the fleeting allure of summer nights in the city, blending atmosphere, energy, and intimacy into a layered visual narrative.
A campaign that evoked the fleeting allure of summer nights in the city, blending atmosphere, energy, and intimacy into a layered visual narrative.
I co-led the creative direction and developed the 360 concept, translating this mood into evocative imagery and video. Employing a lo-fi aesthetic and flickering visuals, the campaign captured both the sensuality and immediacy of the season. The collection, born from the meeting of Supriya Lele’s British-Indian influences and MANGO’s modern sensibility, was defined by tension and harmony—pieces that balanced structure with softness, tradition with modernity. On social media, the campaign extended through experimental formats: 2D animation, CGI, and even transforming the collection’s moodboard into a standalone teaser. A behind-the-scenes video narrated by Supriya Lele herself offered an intimate perspective into the designer’s process, deepening engagement and reinforcing the story behind the collaboration.
I co-led the creative direction and developed the 360 concept, translating this mood into evocative imagery and video. Employing a lo-fi aesthetic and flickering visuals, the campaign captured both the sensuality and immediacy of the season. The collection, born from the meeting of Supriya Lele’s British-Indian influences and MANGO’s modern sensibility, was defined by tension and harmony—pieces that balanced structure with softness, tradition with modernity. On social media, the campaign extended through experimental formats: 2D animation, CGI, and even transforming the collection’s moodboard into a standalone teaser. A behind-the-scenes video narrated by Supriya Lele herself offered an intimate perspective into the designer’s process, deepening engagement and reinforcing the story behind the collaboration.
