INTO THE NEW
SS25
Creative Strategy
Campaign
A campaign that redefined everyday dressing through ease, comfort and layering.
A campaign that redefined everyday dressing through ease, comfort and layering.
I led the creative content direction and concept development for a campaign that captured the quiet confidence of modern dressing through soft-touch fabrics, fluid tailoring, and relaxed silhouettes. Shot against minimal cityscapes, the story celebrated the beauty of the everyday and extended across social media through vertical formats.
I led the creative content direction and concept development for a campaign that captured the quiet confidence of modern dressing through soft-touch fabrics, fluid tailoring, and relaxed silhouettes. Shot against minimal cityscapes, the story celebrated the beauty of the everyday and extended across social media through vertical formats.
