Victoria Beckham X Mango
SS24
Creative Strategy
Campaign
A campaign that translated the essence of the French summer into a contemporary and enigmatic story
A campaign that translated the essence of the French summer into a contemporary and enigmatic story
I co-led the campaign concept for Victoria Beckham x MANGO and developed the creative content strategy around it, crafting a visual narrative inspired by the film La Piscine. The collection merged Victoria Beckham’s tailored luxury with MANGO’s modern design lens, resulting in timeless pieces grounded in understated sophistication.
I co-led the campaign concept for Victoria Beckham x MANGO and developed the creative content strategy around it, crafting a visual narrative inspired by the film La Piscine. The collection merged Victoria Beckham’s tailored luxury with MANGO’s modern design lens, resulting in timeless pieces grounded in understated sophistication.
