Victoria Beckham x Mango launch
SS24
Event Coverage
Social Media
A multiplatform coverage that created a culturally resonant moment for the brand.
A multiplatform coverage that created a culturally resonant moment for the brand.
I led the creative strategy and content direction for MANGO’s event in Costa Brava, translating the campaign universe into a cohesive, cross-platform narrative. Centered on the pool motif and hosted by Alexa Chung, the launch balanced sophistication and cultural relevance, positioning the collaboration as a defining moment for the brand.
I led the creative strategy and content direction for MANGO’s event in Costa Brava, translating the campaign universe into a cohesive, cross-platform narrative. Centered on the pool motif and hosted by Alexa Chung, the launch balanced sophistication and cultural relevance, positioning the collaboration as a defining moment for the brand.
