SELECTION AW24
AW24
Creative Strategy
Campaign
A back-to-work campaign that showcased the versatility of a modern wardrobe.
A back-to-work campaign that showcased the versatility of a modern wardrobe.
I led the creative content direction and concept development for Selection, a back-to-work campaign that captured the versatility of a modern wardrobe through the lens of a woman navigating everyday life. On social, dynamic 3D visuals and creator collaborations expanded the narrative, highlighting a season defined by movement and adaptability.
I led the creative content direction and concept development for Selection, a back-to-work campaign that captured the versatility of a modern wardrobe through the lens of a woman navigating everyday life. On social, dynamic 3D visuals and creator collaborations expanded the narrative, highlighting a season defined by movement and adaptability.
