A multiplatform narrative that translated the Menswear debut into a comprehensive rollout.

I supported the creative content and digital strategy for the show, overseeing the end-to-end social rollout from initial concept development through real-time activation. This involved coordinating content across platforms to build anticipation before the show, capture the live experience, and extend the narrative after the presentation. The show centered around a striking cotton sculpture by German artist Franz Erhard Walther, which served as both a visual centerpiece and conceptual anchor for our storytelling.