SUPRIYA LELE X MANGO

SS25

Creative Strategy

A campaign that evoked the fleeting allure of summer nights in the city, blending atmosphere, energy, and intimacy into a layered visual narrative.

A campaign that evoked the fleeting allure of summer nights in the city, blending atmosphere, energy, and intimacy into a layered visual narrative.

I co-led the creative direction and developed the 360 concept, translating this mood into evocative imagery and video. Employing a lo-fi aesthetic and flickering visuals, the campaign captured both the sensuality and immediacy of the season. The collection, born from the meeting of Supriya Lele’s British-Indian influences and MANGO’s modern sensibility, was defined by tension and harmony—pieces that balanced structure with softness, tradition with modernity.

CREATIVE CONTENT STRATEGIST