Trends of the Season with Julia Hobbs

2023-2024

Creative Strategy

Storytelling

Social Media

A dynamic YouTube series connecting fashion trends with the MANGO collection, combining expert insight with engaging, cross-platform storytelling.

A dynamic YouTube series connecting fashion trends with the MANGO collection, combining expert insight with engaging, cross-platform storytelling.

I led the concept development, defining a clear vision that aligned the series with global fashion trends while securing the right talent to bring the episodes to life. Produced in collaboration with Vogue Features Editor Julia Hobbs, talent selection emphasized both expertise and authenticity, with trend proposals carefully curated and reviewed to ensure relevance and insight.

CREATIVE CONTENT STRATEGIST