I supported the creative content and digital strategy for the runway show, overseeing the full-scale platform rollout of the collection and the Lantern bag debut. The collection explored personal interpretations of desire, stripping away excess narrative to focus on the dialogue between craftsmanship and silhouette. The digital storytelling captured this ethos through varied content formats, from real-time runway highlights to in-depth interviews, including a conversation between Creative Director Jonathan Anderson and i-D’s Fashion Features Editor Steve Salter.