CAMILLE CHARRIÈRE X MANGO

AW22

Creative Strategy

A campaign built around the concept “Go Where the Night Takes You,” celebrating spontaneity, glamour, and the timeless allure of party nights.

A campaign built around the concept “Go Where the Night Takes You,” celebrating spontaneity, glamour, and the timeless allure of party nights.

I co-led the creative direction and developed the narrative, positioning Camille Charrière as the central character in a story that unfolded like one unforgettable evening—adventurous, spontaneous, and full of energy. Through a sequence of carefully crafted scenarios, the campaign showcased her vibrant personality while embodying modern elegance. The collaboration with Camille was a natural fit, merging her eclectic personal style with MANGO’s identity. Drawing inspiration from her aesthetic and the legendary parties of the 1990s, the collection reflected the festive, glamorous spirit of the season while remaining rooted in sophistication.

CREATIVE CONTENT STRATEGIST