The Capsule Wardrobe Lessons

2021

Creative Strategy

Storytelling

Social Media

A series guiding audiences to create a timeless wardrobe

I led the concept and content creative direction for the series, defining its structure and shaping a narrative that aligned with the emerging capsule wardrobe trend while ensuring long-term relevance. Brittany Bathgate, selected for her minimalist style and strong YouTube presence, hosted the series, bringing credibility and authenticity to the format.

CREATIVE CONTENT STRATEGIST