LOEWE WOMENS SHOW FW19

FW19

Content Strategy

Social Media

A runway narrative that translated the FW19 collection into an immersive digital experience.

I supported the creative content and digital strategy for the runway show, overseeing the full-scale rollout of the platform for the collection and the debut of the Lantern bag. The collection explored personal interpretations of desire, stripping away excess narrative to focus on the dialogue between craftsmanship and silhouette.

CREATIVE CONTENT STRATEGIST