A social-first, multiplatform runway narrative that extended LOEWE’s SS20 collection beyond the show through contrasting lo-fi and hi-fi formats.

I supported the creative content and digital strategy for the runway show, contributing to the full-scale digital rollout of the collection. In dialogue with Hilary Lloyd’s work, the storytelling drew on long, pure silhouettes, layered textures, and disrupted volumes to shape a fluid digital expression of the collection. Through varied formats and platform-native pacing, the runway experience evolved into a dynamic narrative that unfolded across channels in real time and beyond.